Hi,
I am working in the area of 'Plot typologies in Drama ads', in which I am trying to identify the archetype plot themes (protagonist emotional journey) employed in TV advertisements across the globe. A natural area of investigation is how different plot archetypes are processed by consumers and to develop a theoretical model of what aspects determine likeability and transportation and their relationship.
Since I am more comfortable in the Quantitative side of research, I am keen to know if anybody with similar interest (topic / grounded theory) and complimentary skills (qualitative) would be interested in collaboration.
Looking forward.
Aruni