Dear colleagues,
I'm looking for an application of Consumer Resistance to Innovation Theory in Services Industry, such as Banking/Financial Services and Hospitality. I managed to collect some reading on mobile banking resistance, internet banking, but I'm looking for non-technology/product related resistance, such as "resistance to islamic banking/for moslem", "resistance to organic food/for vegetarian", "resistance to vaccine/for parents".
Ref: 1.Ram, S., & Sheth, J. N. (1989). Consumer Resistance to Innovations: The Marketing Problem and its solutions. Journal of Consumer Marketing, 6(2), 5–14.doi:10.1108/eum0000000002542
Appreciate any directions to follow.
Cheers,
Krisna
For some insights pl chk following article as this is somewhat recent one with citations and related to internet and mobile banking context...
Laukkanen, T. (2016). Consumer adoption versus rejection decisions in seemingly similar service innovations: The case of the Internet and mobile banking. Journal of Business Research, 69(7), 2432-2439.
When a focus on consumer resistance does not lead to many worthwhile publications, you can shift to theories/concepts like 'innovation adoption and diffusion', 'dominant design', and 'strategic niche management'. These theories/concepts explain how adoption and also rejection of innovations can take place.
- Badges
- Science topic
- Similar topics
- Entomology
- Resistance