Hi,
I am trying to find if any consumer behavior study/work has attempted to segment consumers based on EMCB scale - ref: Ethically minded consumer behavior: Scale review, development, and validation. ( Lynn Sudbury-Rileya, Florian Kohlbacher)
Please let me know if you have come across any such work.
Regards,
hi
Ethically minded consumer behavior: Scale review, development, and validation
This paper details the development and validation of a new research instrument called the ethically minded consumer behavior (EMCB) scale. The scale conceptualizes ethically minded consumer behavior as a variety of consumption choices pertaining to environmental issues and corporate social responsibility. Developed and extensively tested among consumers ( n = 1278) in the UK, Germany, Hungary, and Japan, the scale demonstrates reliability, validity, and metric measurement invariance across these diverse nations. The study provides researchers and practitioners with a much-needed and easy-to-administer, valid, and reliable instrument pertaining to ethically minded consumer behavior.
