Hi,
I am trying to understand how cognitive biases may affect a consumer's decision making style. I could find work which relates cognitive biases to some facets of decision making(strategic, organizational decision making, etc.) but could not find a lead to an authoritative empirical work in the the field which can explain the above.
Specifically, i m trying to find any empirical literature which could show some light on the interplay of cognitive biases (such as Framing bias) and consumer decision making style index (Sproles and Kendall).
Thanks
Jay
On Decision Making, available at https://www.researchgate.net/publication/266477995_On_Decision_Making, contains sections on decision making styles and cognitive biases. The article focuses on organizations, not consumers, but may be of interest.
Article On Decision Making
There is a publication on "The Influence of Consumers’ Cognitive and Psychographic Traits on Perceived Deception: A Comparison Between Online and Offline Retailing Contexts" .
I hope it would be of some help.
http://link.springer.com/article/10.1007/s10551-013-1628-z
http://link.springer.com/article/10.1007/s10551-013-1628-z
Paul Connell, Merrie Brucks and Jesper Nielsen correlated the 2 in their study "How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood". Their article was published in the Journal of Consumer Research.
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