Truthfulness is important to build up the character of a man/women. A man/women whose character is not good is not loved by anybody. So we should always speak the truth. Our society cannot exist if we all be liars. A truthful man/women keeps his word. So, people depend upon what he/she says. They give him responsible work. A truthful man has strength of mind. He/she is not afraid of anybody. He/she is never ready to suffer by speaking the truth. A truthful man attains success in business. So, truth is never hidden in society.
Truth is obvious, but we human beings (though, not all) tend to ignore truth, as truth is simple and straight forward; but lies are glitterati, shimmeri ; so,yas lies seem to take over, but it is not reality. Truth is reality.