Dear Lorena,
I hope I understood Your question so I try to respond very briefly. I have heard that scientists have found a correlation between consumption of instagram pictures with food content and a feeling of hunger. which as I suppose leads to more eating and maybe obesity.
So I believe that a research how people consume visual messages, pictures on social media should be, or has to be analyzed.
I would adjust your intention and If you would come with some research results, it would be great.
best wishes,
P.K.
Hi. Patricia,
Very interesting idea! Will consider it. Thank you so much for sharing your thoughts.
regards,
lorena
Everywhere, that is, in emails, instruction manuals, newspapers, social media, and websites, the use of visual communication (e.g., images, animated GIFs, or videos) continues to increase. (Research has shown that visual communication relays messages faster; ensures that a clear, unified message is delivered; results in better retention of information; and helps provide shared, consistent experience.) There is little doubt that visual communication is being buoyed by globalization and free enterprise. And so, this query correctly posits the need to theorize how multiple audiences consume visual messages. It would be of value, for instance, to know how global visual communication can integrate, mobilize, and use important features of social and cultural differences.
Thank you Olivier and Saeeda for the helpful thoughts. Here in Cambodia, the blurring of boundaries between high culture and low culture is imminent. In advertising alone, visuals incorporate both cultural images(sacred to Cambodians) and foreign brands. Literature has proven the effectiveness of using cultural icons in advertising but would be interesting to find out that in this age of postmodernism, how does ordinary consumers process the meanings of these visual images. Curious about the inter-textual factors that comes into play when they interpret messages when their intangible cultural heritage is used to sell a brand. Cambodia is a high context country having close affinity to cultural practices and heritage until now.
Theories relating to comparison/contrast of visual versus text information would also be useful when considering disinformation, perception and misperception (e.g., Jervis, Axelrod, etc.) For example, there's a great deal of discussion surrounding "fake news," information operations, and so on in the U.S. right now. How would things be different- or perhaps I should ask how things *will* be different- when the medium is less Twitter and more virtual or augmented reality? Theories along those lines would be very important in relation to many issues.
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