One of the reasons is that total phenols are frequently measured using the Folin-Ciocalteu reagent/methods, which is very susceptible to interference from non-phenolic substances and thus yields results that are too high.
The flavonoids may be greater than phenolics. The detemination/concentration solely depends upon the nature of solvent for their extraction and also the procedure used for their determination. It is possible that all the flavonids (extracted by a solvent) found by a specific procedure are not toally determined with the total phenolics. However, It is expected theoretically that phenolics have always higher concentrations as compared to flavonoids.