explain more on how culture will affect the consumer behavior, Brand perception, market expansion, messaging and communication, ethical considerations, and competitive advantage?. share references or citations if possible.
The market-oriented model of society (citizen, voter, customer) is dependent on a political culture of cooperation. In this sense, marketing can be understood to foster cooperation and exchange.
Cultural values and Social norms influence how the people communicate, think, and make decisions. Understanding the ways in which culture affects various demographic groups can assist marketers in creating content that appeals to them. Additionally, culture marketing can assist companies in building strong relationships with consumers worldwide.