Jihad Irbah attached for your kind perusal. You may want to look at some external factors such as government influence (limitation in the attached paper) in Morocco?

Good luck.

Jihad Irbah attached for your kind perusal. You may want to look at some external factors such as government influence (limitation in the attached paper) in Morocco?

Good luck.

Samina Ghory

For the moment I am focusing on articles based on the Technology Acceptance Model (Davis, 89) and want to find more influencial authors.

For the SMEs case, I noticed that Al-Gohari work is also cited frequently buy the researchers but I need more diversification.

@Pradeep thank you very much. I will definitely check the papers. It's important to consider variables like the government influence and other external variables and to check studies from developing countries.

Jihad, although the interest in the impact that technological advancements have on SMEs is growing, there is need to contextualise the circumstances that the SMEs you are interested in may be in (i.e. developed or developing economies etc). I have found growing interest in the following articles:

Mehrtens, J., Cragg, P. B., & Mills, A. M. (2001). A model of Internet adoption by SMEs. Information & management, 39(3), 165-176.

Bruque, S., & Moyano, J. (2007). Organisational determinants of information technology adoption and implementation in SMEs: The case of family and cooperative firms. Technovation, 27(5), 241-253.

Ghobakhloo, M., Hong, T. S., Sabouri, M. S., & Zulkifli, N. (2012). Strategies for successful information technology adoption in small and medium-sized enterprises. Information, 3(1), 36-67.

I have also done some work in the area by adopting a developing country perspective and the barriers that may be encountered by SMEs within this context. For further details, please see the following articles on RG and Google Scholar:

Mendy, J., & Rahman, M. (2019). Supporting SMEs’ internationalisation through a deeper understanding of human and technology barriers. Journal of Organizational Effectiveness: People and Performance.

Interesting stuff...

John Mendy thank you very much

absolutely, the context is very important I have been reading papers from developing countries also

I will check definitely the references you suggested

Thank you very much

The creative ones

It depends on the scope of your research interest.

I agree with Jessica Lichy . If you specify the field, things may be better, for example in the field of marketing or business administration, but it is clear as you explain the greater interest in the field of marketing, so my opinion is Philip Kotler

Dear Jihad Irbah perhaps these 2 articles would be useful for you:

Quinton, S., Canhoto, A., Molinillo, S., Pera, R., & Budhathoki, T. (2018). Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy. Journal of Strategic Marketing, 26(5), 427-439.

Wong, L. W., Leong, L. Y., Hew, J. J., Tan, G. W. H., & Ooi, K. B. (2020). Time to seize the digital evolution: Adoption of blockchain in operations and supply chain management among Malaysian SMEs. International Journal of Information Management, 52, 101997.