The way of development in the economic, social and cultural fields in the information society passes through the combination of qualified person, qualified enterprise, qualified society and even qualified world in our global environment. In this context, the qualified person is the sine qua non of success. Being qualified means not only the feature to do a job in the best way (in terms of technical), but also the moral and moral values (ethics) of the person. In this sense, which technical, moral and ethical values should a digital entrepreneur have? How are these values gained?