Generally speaking, academics are encouraged to publish in reputable peer-reviewed journals to establish credibility for their research and promote visibility among international colleagues. The quality of the articles and the 'rank' of the publication medium are often used as criteria for evaluating a researcher's future prospects for promotions, funding opportunities, etc. Some factors that you should consider when selecting a journal for publication:
- Scope: Is your article relevant to the target journal's core audience and stated objectives? Does your research complement existing literature published by other academics in earlier work?
- Impact Factor (IF): Does the journal have a high impact factor? The range of impact factors vary greatly from discipline to discipline, but generally >1 is ideal.
- SCI Ranking: Does the target journal appear in ranking lists compiled by a recognized third-party institution, like SCImago. Check http://www.scimagojr.com/
- Blind Peer Review: Well established journals will require a blind peer review as part of the submission and review process - this ensures the material is novel and adds value to the body of existing literature.
- Plagiarism Check: A reputable publisher will check your article against public databases to check for duplication.
If you have any further questions, please feel free to ask.
For an academic, I think to publish in a good journal must be the big aim and the visibility is assured by the international reach of the journal, where or if it is indexed, readership, etc.
Consider that for many reputed journals it is possible to publish in free of charge.
So, when you are considering to publish in a reputed journal, you have to prepare a good manuscript for publication, and a great job have be done before: accurate bibliographic research, strong experimental design, use of modern analytical techniques, accurate statistical analysis and the last but not the least, the results must improve the knowledge on the subject.