We are about to publish research into the effectiveness of a (commercial), non-mental health growth training for normal adults. Its goals are things such as personal effectiveness, self-confidence and assertiveness. Several searches of the literature did not yield any other such effectiveness study. (We're extremely interested in anyone who could point one out.) This leaves us with a profound lack of findings with which to compare ours. Any empirically based frame of reference seems to be lacking.
We have computed Cohens d's which are 'off the charts'. However, Lipsey rightfully warns against a general interpretation of d-values, saying: "(...) The widespread indiscriminate use of Cohen’s generic small, medium, and large effect size values to characterize effect sizes in domains to which his normative values do not apply is (thus likewise) inappropriate and misleading (…)”.
Interventions around drug-dependency may be comparatively effective when small, while those aimed at for instance stress reduction might be comparatively small while typified as large.
We imagine growth trainings to be comparatively effective since people enter them voluntarily and are mostly highly motivated to change.
http://ies.ed.gov/ncser/pubs/20133000/