I hope the measurments and calculated parameters shown in this source can hlp you along:
An example of graphic explainations can be found on the following google books excerpt of the book
Neil H. Landman, Richard Arnold Davis, Royal H. Mapes 2007, Cephalopods Present and Past: New Insights and Fresh Perspectives: New Insights and Fresh Perspectives. Springer Science & Business Media, 500 pages
Hi, I usually list Diameter (D) if possible at aperture, end of phragmocone and somewhere between. At these same three points Whorl height (Wh), Whorl breadth (Wb) and Umbilical diameter (Ud) and express these as percentages of Diameter. Bivariate graphs of these against D, a line for each specimen, gives a clear indication of variability with growth and in the population. In addition count the number of primary and secondary ribs, most practical usually per half whorl. More difficult to measure are angles - curvature and projection of ribs,angle between whorl sides and venter and shape and width of venter. Hope this helps
Keep in mind that in coiled ammonoids, diameter is directly linked with whorl height as a consequence of coiling, so be very careful with the correlations you will obtain between D and Wh. Check articles by Richard Reyment.
In my opinion, even before starting your measurements, the first question is what do you want to quantify or study ? There are already plenty of statistic studies on ammonites, so what more do you want to aim at ?