Which are the values of Converse brand and the perceptual map of the consumers?

Spyros Langkos @Spyros_Langkos

01 January 2015 0 5K Report

https://www.academia.edu/8905989/Exploring_Brand_Equitty_Converse_Case_Study

Conference Paper Exploring Brand Equitty: Converse Case Study

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