This study concentrates on presenting the development of an idea for a new service for the National Archeological Museum of Athens. The main focus here, is to state how this new proposed service is consistent with the museum brand and in what way it will add value to the customers.
AMA is the first national archaeological museum in Greece and wasestablished by prime minister of Greece Ioannis Kapodistrias in Aigina in1829. Subsequently the archaeological collection was relocated to anumber of exhibition places until 1858, when an international architecturalcompetition was announced for the location and the architectural design of the new museum.
https://www.academia.edu/4445109/New_Service_Development_Proposal_for_Athens_Archeological_Museum
Article New Service Development Proposal for Athens Archeological Museum
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