Hi there
Sometimes I get confused between psychological & Attitudinal factors. My study is related to the "factors influencing consumer purchase intention towards electric vehicles". The study is based on the extension of TPB and TAM but it does not include General Attitude variable/factor as it is also consumer Perception-based study.
Total Factors are divided into 3 categories i.e. 1. Psychological/or/Attitudinal factors. 2. Contextual factors (perception based), and Demographic factors.
- Psychological/or/ Attitudinal factors include: environmental concerns (EC), Sustainable behaviour (SB), social norms (SN), personal norms (PN), self-image (SI), perceived behaviour control (PBC), perceived usefulness (PU), and perceived ease of use (PEOU).
- Contextual factors include: purchase price (PP), overall cost (OC), driving range (DR), government financial incentives (FI), charging infrastructure (CI), power, and safety.
*Contextual Factors are related to consumer PERCEPTION of Electric Cars characteristics...
Kindly guide me in Developing my Research Model..........
**Which construct comprise Perception/Contextual factors - Psychological or Attitudinal?
** Where to show these Contextual factors & Self-image in my Research Model.
You can also reply to my email:
Thank You in advance.
All attitudinal factors would be psychological factors. Psychological factors generally concern what goes on in people's heads (thoughts, feelings, beliefs). The easiest psychological factors to measure are attitudinal factors. An attitude is a global evaluation of whatever is being evaluated; it is strongly associated with people's thoughts, feelings, and beliefs, and often impacts a person's behavior.
Thank you for replying.
Some of the factors are related to consumer perception (Contextual factors) towards EVs, Subjective Norm is a socio-cultural factor, Personal Norm and Past Sustainable Behaviour comes from different-2 theories..............
Can all these factors fall under the attitudinal factor ???
Earlier I used the term PSYCHOSOCIAL Factors, which I have taken from APA website but I wasn't sure that I would be able to convince the others/experts
- Badges
- Science topic
- Similar topics
- Counseling Psychology
- Confusion