i am planing to conduct an experimental research on advertising effectiveness. i am a bit confuse that whether i should go for within effect or between effect experimental design? the experiment consist of six different manipulation type in advertising and its effect on two personality trait.
Hello Shaukat Ayaz could you give some more detail on your manipulation and what personality traits you mean? Also, what is your measure?
Need more detail on design before I can advise.
I would suggest between subject design to be used for two different personality type. However I agree to Dr. Lee John Curley some more detail on manipulations would be more helpful to answer your specific query.
Yeah Archit Vinod Tapar is correct in relation to the between subjects design but if the manipulations are within, then it will be a 2 x 6 mixed factorial design.
I am thankful to all of you for the valuable suggestions, Lee John Curley sir i am looking for the impact of Six persuasive principle on individual's goal pursuit approach. So the stimulus advertisement will be manipulated in to six different advertisements. while the goals pursuit approach consist of two categories. so would it be feasible to you use both the between effect for persuasive principles and within effect for goals pursuit categories?
Shaukat Ayaz send me an email: [email protected]. Be good to speak about this more.
Abdelkader Mohamed Elsayed Sir i am thanking of conducting an experiment for examining the difference in six different type of advertisement on two types of personality. More simply there are six different types whose influence will be examined on two different types of personalities. Now which experimental design will be better option for investigating such type of relationship?