The future of marketing development in social media
Marketing in social media is still a very developing field in the field of marketing techniques used on the Internet. On the one hand, some of the largest online technology companies have built their business concept on social media marketing or are entering this field.
On the other hand, there are startups of technology companies acquiring data from the Internet and processing information in Big Data database systems for the purpose of providing information services to other entities as support for strategic and operational management, including planning advertising campaigns.
Therefore, the question arises:
What tools for social media marketing will be developed in the future?
Please, answer, comments
I invite you to the discussion
The problems of the analysis of information contained on social media portals for marketing purposes are described in the publication:
https://www.researchgate.net/publication/322241537_THE_QUESTION_OF_THE_SECURITY_OF_FACILITATING_COLLECTING_AND_PROCESSING_INFORMATION_IN_DATA_BASES_OF_SOCIAL_NETWORKING
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Mostly real life use will be captured and shared by highlighting the significance
Social media + AI + BI + Blockchain connecting to artifacts for home. Alexa is an example of the beginning of a new technology that goes beyond the wearable.
There will be a futuristic evaluation, but we will see social media transform into virtual reality applications.
Most likely, in my opinion: 1. chatbot content marketing; 2. virtual reality and augmented reality advertising (similar to in-game advertising we see today). Also, I'd think that social media giants will try to have even more ability to understand our behaviour and use that for marketing outside of their platforms. In that sense, Facebook Ads might become more similar to Google Ads and start forming large ad networks outside Facebook.
The problems of the analysis of information contained on social media portals for marketing purposes are described in the publication:
https://www.researchgate.net/publication/322241537_THE_QUESTION_OF_THE_SECURITY_OF_FACILITATING_COLLECTING_AND_PROCESSING_INFORMATION_IN_DATA_BASES_OF_SOCIAL_NETWORKING
I invite you to discussion and cooperation. Greetings
Artificial Intelligence will play a great role in determining the way social media works in the future.
Social media marketing (SMM) requires matching the product or service we offer with those people who are most interested. Therefore, SMM needs to acquire more and more information about the lifestyles, interests, and things people do.
More and more of what we see in social media will be geared to collecting that kind of information.
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