it is clear that scholars from the engineering disciplines will receive far less exposure for their publications than those in liberal arts such as Mathematics, Psychology, Chemistry, Biology. The question is what metrics should be used to normalize the exposure discrepancy? For example if a math scholar publishes one paper he/she may receive 3000 citation while the best engineering scholar may get 100 citation for a paper of similar quality. What metrics can be used to normalize the two numbers?
Just a small question to your question: speaking of 3000 citations per paper (!), did you mean perhaps a biologist or a chemist, or maybe a physicist, rather than a mathematician? In fact, I would be very much surprised if there were any data indicating that the engineers get less (rather than more) citations than pure mathematicians.
I know of some who published one paper in mathematics or business and received over 3,000 citations. This contrasts with authors in engineering journals who may be amazed to this kind of citations. There are more graduates in the liberal arts and business than in engineering.
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