Segmentation customers by using RFM model is very useful, You can take a look at the research related to the RFM model in my profile.

Thank you Salah Eddine

You're welcome

Good luck 👍

The best tool to use is the Google Analytics

• سمير طجين
• Traffic metrics: These measure the volume and quality of visitors to a website or a landing page, such as traffic sources, total site visits, new vs. returning visitors, time on site, mobile traffic, bounce rates, and exit rates. Tools like Google Analytics, Adobe Analytics, and SimilarWeb can help track these metrics.
• Conversion metrics: These measure the actions and outcomes of the visitors, such as total conversions, conversion funnel rates, click-through rates, and cost per conversion. Tools like Google Ads, Facebook Ads, and HubSpot can help track these metrics.
• Revenue metrics: These measure the financial impact of the e-marketing efforts, such as cost per acquisition, customer lifetime value, return on ad spend, and return on marketing investment. Tools like Google Analytics, Salesforce, and QuickBooks can help track these metrics.

Thanks