I’m going to investigate competitive strategies for megaproject sale. Which research would you recommend on the topic?
You might be interested in my recent paper on the identification of stakeholders.
Dear Dr.Kettunen, thank you very much for the valuable contribution, the stakeholders management approach is can be promising for my research. Regard.
The following papers, which have highlighted the importance of business-to-business: bonding/relationship, social bond, trust and commitment, industrial satisfaction, etc., may be helpful to your topic:
- Bagdonienė, L. and Žilionė, R. (2009) Success variables in business-to-business relationships, Proceedings of 4th International Scientific Seminar, Kaunas, Lithuania / Kaunas University of Technology. Kaunas, October 16-17, 2009, pp. 1-8 http://rasa.zilionis.net/files/Bagdoniene_Zilione_International_Seminar.pdf.
- Biggemann, S. (2010) Modeling the structure of business-to-business relationships, Advances in Business Marketing and Purchasing, 16, 3, pp. 27-177.
- Buttle, F. A., Ahmad, R. and Aldlaigan, A. H. (2002) The theory and practice of customer bonding, Journal of Business-to-Business Marketing, 9, 2, pp. 3-27.
- Chumpitaz, R. and Paparoidamis, N. G. (2004) Service quality and marketing performance in business-to-business markets: exploring the mediating role of client satisfaction, Managing Service Quality, 14, 2/3 pp. 235-248.
- de Búrca, S., Fynes, B., Fynes and Roche, E. (2004) Evaluating Relationship Quality in a Business-to-Business Context, Irish Journal of Management, 25, 2, pp. 61-75.
- Yanamandram, V. and White, L. (2006) Switching barriers in business-to-business services: a qualitative study, International Journal of Service Industry Management, 17, 2, pp. 158-192.
Dear Kenneth Lui-Ming Ngie, thank you very much for your contribution, you draw my attention to a very promising angle of view, b-2-b relationship evolution are extremely applicable to my research. Will try to arrange a proper compound with my current investigation.
https://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?referer=https://www.google.com.tr/&httpsredir=1&article=1162&context=ama_proceedings
https://m.marketingprofs.com/articles/2017/33089/when-your-b2b-stakeholders-span-three-generations-how-to-market-to-them-effectively
Article Organizational and institutional barriers to value-based pri...
Marketability factors for B2B sales taking into account their long-lasting impact on stakeholders include replicable modularity in design and speed in iteration.
According to Gartner, an average of 11 individual stakeholders are involved in a B2B purchase.
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