I want to do research on role of radio in promoting relationship between Pakistan and China. China has established a FM radio station in Pakistan. According to my knowledge, So far, research work has not been carried out in Pakistan on FM 98 Dosti Channel. So, please guide me how i can go ahead in carrying out research on this initiative of Chinese government in Pakistan
You should employ a mixed-methods approach, combining qualitative and quantitative research methodologies
You can apply a survey research design, then employ the use of either a questionnaires, interview, Focus group discussion or any other instrument that can help you harness information from your sample
Many countries have operated external broadcasters and bought time on radio stations to reach international audiences. The trend of purchasing and operating radio stations outright seems a natural extension of this practice.
Today, platforms like YouTube carry news channels from various countries such as TRT World, Al Jazeera, France 24, DW, BBC, and CGTN, demonstrating the soft power effect of media products—similar to Hollywood and Netflix, which can be seen as part of media imperialism. Despite the rise of digital media, radio remains a significant medium for many populations.
China has followed this trend, establishing radio stations (or programming links) in various countries, including the USA, Kenya, and Down Under. For instance, WCRW outside of Washington DC used to carry China-oriented programming. And in Kenya, China Radio International can be heard on 91.9 FM.
To answer your question about research on FM 98 Dosti Channel, there are several interesting angles to consider. Your approach will depend on what you aim to uncover. If you are interested in the programming itself, a content analysis would be beneficial. This method was effective in my previous research on taxi driver radio in Thailand, where (years ago) a community LPFM carried an interview with Thaksin despite government restrictions (I have a public text of that which you can access on my RG page).
Alternatively, if you're interested in audience reception, or perhaps both programming and audience reactions, a mixed-methods approach might be suitable. Start with a thorough content analysis of the aired programming. This can be followed by a second study focusing on audience reception, beginning with focus groups to gather initial insights. From these focus groups, you could develop a questionnaire for a larger audience if needed. Typically, 4-5 focus groups with 5-8 participants each should suffice for the initial phase. A third study could involve distributing a questionnaire for a quantitative approach, but the first two approaches/studies should provide substantial insights into the situation.