consumer resistance to to innovation is very significant concept in our economy
and to know the factors influencing the consumer resistance to innovation give deep insight to know the consumer attitude towards innovation. following link may be useful for developing the questionnaire for the study
Hello, first what came to my mind after reading your question was the aspect of driving safety and computer system that is implemented in a car. So in my view it would be good to focus on different types of innovations, e.g. those that are connected with safety and general comfort of using the car or maybe some other aspect (it has to be brainstormed, yet). I think that it would give you nice comparison. Best regards.