Guided by the assumption that the tourist destination is competitive as much as it is included in the programs of international tour operators leads us to conclusion that tour operators also contribute tourist destination competitiveness.
interesting topic.
please read this paper. it may help you in your research. all the best
Dear Mohamed,
Thank you very much for this article. I have already conduct some research about this issue (PhD thessis research), but this will surely help to improve conclusions.
Best regards
Danijel
Dear Danijel Pavlovic. all the best for your research. you must welcome any time.
One way to approach this question is to think about all the wonderful things that augmented reality can do as a mediating technology for the visitor experience (or shall we call it the "avatarization" of the tour operator), and then stand this on its head- proceed to list all possible weaknesses. Embedded within such an exercise, one would find the compelling reasons for a "human touch" in tour operators. To address competitiveness with this in mind, scaling this argument up to the level of destinations, I would say that competitive destinations are those that conjure memorable images/sense of place, that somehow leave us with a sense of being "touched by an angel". That "angel" may very well be the tour operator. I know that this is a very visitor-centric approach that lies at the opposite pole of the spectrum from that of a destination-centric/structural approach.
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