I once asked my professor in strategic management, Professor Taher al-Ghalbi, that question. He answer The time is fixed as the wheel axis, and the plan revolves around it constantly.
From my point of view, the time factor in strategic planning is depended on different parameters. For instance the size of an organisation. Frequently, SMEs neglecting strategic planning because they are fully absorbed by day-to-day activities. That is my practical experience but also in line with some research (e.g. Wang et.al., 2007).
Regards,
Roland
Literature:
Wang, C., Walker, E., & Redmond, J. (2007). Explaining the lack of strategic planning in SMEs: The importance of owner motivation.
I agree with your opinion and research that You referred to. but not absolutely.
the time factor in (strategic planning and day-to-day activities). It the same impact after finish planning, and Time does not determine the type of planning, strategic was or not. Can you specify in which an environment (internal or external) we classify the time factor?
Thank you for your answer. From a traditional point of view, Porter (2008) argues that:
"A good guideline for the appropriate time horizon is the full business cycle for the particular industry. For most industries, a three-to-five-year horizon is appropriate, although in some industries with long lead times, such as mining, the appropriate horizon might be a decade or more. It is average profitability over this period, not profitability in any particular year, that should be the focus of analysis."
Regards,
Roland
Literature:
Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard business review, 86(1), 78-93.
Thank you for your interest in answering this question.
"A good guideline for the appropriate time horizon is the full business cycle for the particular industry...
... that should be the focus of analysis."
We can understand from these two sentences that time is the focus of the planning process. In other words, when we come to the organization at any time, we have a five-year plan, over time it keeps its plan, 3 or 5 or so. We can imagine the plan scheduled as a circle, and the time is its center.
Strategic planning involves looking at the organisation as a complete entity and is concerned with its long term development. Developing the plan is a process that may involve discussion with a number of different stakeholder groups and should take place over a period of time.
Time is important in strategic planning to set you the finish of your work as without time you may end up working too long or forever. Worse is when that affects others because of negligence and focus on one thing.
It is important that a strategic plan must be made SMART - Specific, Measurable, Achievable, Realistic and Time bound. Without a time frame, it's no longer a plan but a mere play without unending
I agree with the need for a time frame, When you said ( Without a time frame, it's no longer a plan but a mere play without unending) but what I want to ask for (the time does not specify the type of plan, strategy or non-strategic).
Many thanks for your comment. The time does not specify the type of plan or strategy, but it is meant for appraising the implementation of whatever plan or strategy deployed over a particular period of time