For more information about this, you can refer to the below article:

https://www.researchgate.net/publication/389286898_Consumer_Perception_Towards_Water_Soluble_Specialty_Fertilizers

Consumer Perception, is the process by which individuals interpret sensory information to assign meaning, and it plays a crucial role in farmers' awareness and acceptance of Water Soluble Specialty Fertilizers. The adoption rate is influenced by how farmers organize and interpret information, ultimately leading to the purchase and use of the Water Soluble Specialty Fertilizers (products). In India, farmers are having limited knowledge of Water Soluble Specialty Fertilizers, likely due to their low availability in the market alongwith less awareness about these products. Additionally, the predominance of field crops such as paddy (rice), wheat, maize, cotton, pulses etc. mean that farmers are more familiar with the heavy applications of nitrogenous & bulk fertilizers rather than Water Soluble Specialty Fertilizers. However, with rising attention towards organic farming, sustainable agriculture & shift/ focus towards horticultural crops, the future & scope of Water Soluble Specialty Fertilizers is brighter in India.

Consumer perception plays a pivotal role in enhancing the usage of water-soluble specialty fertilizers in agriculture, as it directly influences farmers' decisions regarding their adoption and application. Awareness and knowledge dissemination are fundamental in shaping this perception, as well-informed farmers are more likely to recognize the advantages of these fertilizers, including improved nutrient efficiency, better solubility, and precise application, which contribute to higher yields and resource optimization. Trust in product efficacy, reinforced by scientific validation, field demonstrations, and positive user experiences, further strengthens consumer confidence, making them more inclined to integrate these fertilizers into their farming practices. Economic considerations also significantly impact perception, as farmers evaluate cost-benefit ratios, return on investment, and potential yield improvements before committing to new agricultural inputs, meaning affordability, accessibility, and the availability of financial incentives play a crucial role in decision-making. Environmental sustainability concerns are another key determinant, as modern agricultural practices increasingly prioritize eco-friendly solutions, and water-soluble specialty fertilizers, by reducing nutrient runoff and minimizing environmental degradation, align with sustainable farming principles, thus enhancing their acceptance among environmentally conscious farmers. Marketing strategies, branding, and recommendations from agronomists and peer farmers also shape perception, as positive endorsements and proven field results create a sense of reliability and encourage wider adoption. Therefore, fostering a favorable consumer perception through education, financial support, scientific validation, and sustainability-driven policies is essential for accelerating the use of water-soluble specialty fertilizers in modern agriculture.

The process by which individuals interpret sensory information to assign meaning

Perception of Food Quality and Safety

Consumer perception plays a critical role in enhancing the usage of water-soluble specialty fertilizers (WSSF) in agriculture by influencing farmers' adoption rates, market demand, and overall acceptance of these advanced fertilizers. When farmers and agricultural stakeholders perceive WSSF as highly efficient, cost-effective, and environmentally sustainable, they are more likely to integrate them into their nutrient management practices. Positive consumer perception is often shaped by factors such as demonstrated yield improvement, ease of application (especially in precision agriculture and fertigation systems), and reduced environmental impact compared to conventional fertilizers. From my experience in multi-location trials and soil fertility research, I have observed that farmers are more inclined to adopt WSSF when they see tangible benefits, such as improved nutrient uptake efficiency, reduced leaching losses, and better crop quality. Additionally, my work in extension services and stakeholder engagement has shown that educational initiatives, field demonstrations, and scientific validation play a crucial role in shaping positive perceptions. Moreover, regulatory approvals and endorsements from agricultural experts further enhance consumer confidence in WSSF. Therefore, building awareness through research-backed evidence, farmer training programs, and market incentives can significantly boost the adoption and sustainable usage of water-soluble specialty fertilizers in modern agriculture.

Consumer perception plays a very critical role in enhancing the usage of water soluble specialty fertilizers in agriculture, as farmers has the right to make a decision when they want to adopt the specific application. Crop production is all about arts and science of production with that small holder farmers will know the efficiency or if its environmentally sustainable. as of now we are in modern agriculture, it's all about the yeild improvement.