There could be a couple of reasons:
1) infection: I treated fish with a good wide spectrum antibiotic, by feed and bath treatment (lessens but not stops entirely.
2) Feed additives could be a problem, I also doubled premix of good quality for 20 days. But no use.
I feel like it is a combination of something. Maybe the feed is lacking something, scales loss starts and infections due to scale loss start. Treatment helps but doesn't stop it.