Thanks Zbigniew and Rodoula.

You may want to take a look at this:

https://www.researchgate.net/profile/Haozhe_Chen/publication/235268104_The_relationship_between_strategic_orientation_service_innovation_and_performance/links/55672dc208aefcb861d38381.pdf

Article The Relationship Between Strategic Orientation, Service Inno...

Thanks Carlos.

Dear Murad,

In 2012, we developed with Borge Obel a comprehensive model to evaluate strategic orientation. See below the linl to our working paper - https://www.researchgate.net/publication/256034135_Revisiting_Miles-Snow_Typology_of_Strategic_Orientation_Using_Stakeholder_Theory

Sincerely,

Igor Gurkov

Article Revisiting Miles-Snow Typology of Strategic Orientation Usin...

Thanks Igor.

You might be interested in the attached paper:

Dear Murad,

I suggest checking Miles and Snow's (1978) model [Miles, R. E. and Snow, C. C. (1978). Organizational, strategy, structure, and process. New York: McGraw-Hill.]

Empirical works using this typology have followed several methodologies. See Conant et al.(1990) for a summary [Conant, J.S., Mokwa, M.P. and Varadarajan, P.R. (1990). Strategic types, distinctive marketing competencies and organizational performance: a multiple measures‐based study. Strategic Management Journal, 11, 365-383.]

Thanks Emilio.

You can measure the strategic orientation through the dimensions of strategic orientation which are determined by: 

1- competitor orientation,

2- customer orientation. 

3- Competitive advantage