Rhetorical figures - any of the forms of expression which give beauty, variety, force, etc., to a composition in accordance with the theory and principles of rhetoric, as metaphor, metonym, hyperbole, etc.
A literary trope is the use of figurative language, via word, phrase or an image, for artistic effect such as using a figure of speech.The word trope has also come to be used for describing commonly recurring literary and rhetorical devices, motifs or clichés in creative works.