Drug information services are now becoming more decentralized. In most of the cases, it is fragmented, not coordinated as a center. A well-connected network of pharmacists with drug information skills could impact better patient outcomes. What research models could capture this impact? I am also wondering why one of the most core services (drug information) is a neglected area of research, journals are not interested to publish. Which methods of drug information research are needed, of course, what is in current use is more of descriptive in nature. Drug information research needs to be more of outcomes research, but which study designs will suit?