Referring to the definition introduced by Ajzen (1991) attitude can be measured via multiplying two values. Firstly is the individuals' beliefs about the consequences of the behavior and their evaluation about those consequences.
However in Value-Belief-Norm theory developed by Stern (1999) new construct was presented named Awareness of the Consequences.
Which to wide extend showed to be similar to aforementioned construct in TPB.
(In my poor English). Obsessed behaviour take one specific objetc and give it all the importance, or at least, subordinates all them and disrupts adaptative behaviour in quotidiane escene. In this case people don¨t consider consequences because all te space of consciousness is "bussy"...... Theese people can´t thinking about in consequences: there is a crash in bio-psycho-feedback mechanism. On the other hand, this important mechanism is effiencient and maybe athomatic, in several cases, an d le carry out plans and make activities toward short and large timehorizont. Attitude is always about something specific and implies the valoration about the thing, your cost and benefits but, at difference of the believe of economists traditionals, peopoe don take decistions considering 100% the consequences: there are a significative umbral o incertitude and not planned behaviour.
Beforehand I would like to thank you all for sparing your time and giving me this chance to have your valuable answers.
The reason I asked this question is my difficulty to understand actual meaning embedded in the concept of awareness of consequences (AC) and attitude. More precisely attitude has a part that refer to the consequences of the specific behavior that seems almost similar to the AC in VBN theory. Right now I am straggling to find out the differences between this two concept but still I could not distinct them well.
Dear Florent,
Beforehand I would like to thank you for your answer and consideration.
Actually I had read that article a while ago and it was quite useful however, the ambiguity that I mentioned about difference between those constructs still remained to me.
It is probably my problem about understanding the exact meaning of those constructs. I think I need to spend more time and read more about them.
Regards
Hello - I was drawn to this conversation though not in my field - but I see its importance...to all or our futures!!. I am a meditation instructor for 15 years (on the side) - the term "awareness" implies seeing the truth..so with respect to consequences - this would mean seeing the real consequences NOT ones belief of the consequences which could be very different. Using smoking example (one might believe the consequence of lung cancer to be small compared to feeling depressed/tense from not-smoking - and might not see the "truth" that the depression/tension would be temporary.) ..prob there is a better example - but I believe addiction does have a way of pushing away consideration of possible future consequences in favor of present survival - as someone mentioned above. See books by Chogyam Trungpa on awareness. Note: There is alot of research around meditation and awareness happening at Harvard.
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