What is push to pull paradigm shift in Business?

Karthikeyan C Karthikeyan C @Karthikeyan_C_Karthikeyan_C

05 May 2019 1 10K Report

Pushing from marketing the existing stocks to manufacturing on demand, and responding to emerging patterns of user behaviour.

Kaukab Abid Azhar

Generally, there's a shift from mass channels to personalized marketing. Pull strategy is more suited to the digital marketing channels.

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