Femvertising and purple-washing - in negative context. There is also the book "Purple cow" (2002) on how to be remarkable in advertising - in positive context.

Olga Rauhut Kompaniets That's right...... by Seth Godin

I believe that purple marketing is part of creative marketing, to be different and to have others talk about you..... I am very grateful for this intervention

Dear Mohammed Edan Alkhazraje

Purple marketing refers to the use of the color purple in branding and advertising to communicate certain qualities or messages to consumers. The color purple is often associated with luxury, creativity, independence, wisdom, and mystery. It has a long-standing connection to royalty and the upper classes and is often used to signify elegance and sophistication in marketing.

I hope this helps.

Purple marketing is a great way to boost the impact of your creative campaign. This can help differentiate your company from other competitors. The color purple is an excellent way of grabbing attention, as it has a psychological effect on ones emotions.