We are working on a shorebird conservation project where one group seems to be immune to our messages: birders/bird photographers. Anglers and walkers are responding well to the signage and high-tide 'resting beach' strategy for these migratory shorebirds, but photographers seem resistant to leave the birds rest. The birds are spectacular when flushed - large flocks flying in unison and flashing their white underbellies - which probably makes for a great picture. But it exhausts the birds, which risks a failed migration after this critical stopover (Bay of Fundy). As bird lovers, they know this. Any ideas about the psychology that underlies this behaviour?

Seems there may be parallels in many other conservation domains where those who think of themselves as 'green' resist messaging that they are not: self-identity conflict or similar. Other ideas? Thanks.

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