Amalya Sukiasyan Innovative thinking tends to flourish in environments where people feel free to experiment and take risks without the fear of failure. When you're allowed to make mistakes, it becomes easier to push boundaries and come up with fresh ideas. Having a diverse team is also key, it’s amazing how much a mix of perspectives, backgrounds, and experiences can spark creativity. Time and space for thinking things through is important too, sometimes the best ideas come when you're not rushing around. Leaders who encourage experimentation, provide support, and trust their team’s creativity can make all the difference. And while it's great to have freedom, having some structure-like brainstorming sessions or design thinking, helps guide all that creativity toward something practical.

A key is celebrating the negative. Innovation comes from continous microchanges, which translates into rooting out imperfections, inefficiencies, and failures.