Any company or organisation that engages in green marketing i.e. being environmental friendly with the proper marketing mix will:

1. Create a marketing niche for itself.

2. Be patronised by the people of that environment in response to their environmental friendliness.

3. Enjoy customer loyalty

4. Record high sales of their products

5. Record high profit

Obasi Obasi Kalu You mean that being green enables the company to stand out from its competitors by introducing new products in new markets or by providing additional advantages to existing products. This will increase the value of the company for customers and increase customer loyalty and ultimately increase profitability.

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Environmentally friendly products hold a central role in green marketing. They define the brand’s eco-conscious image, attract sustainability-focused consumers, and ensure compliance with environmental regulations. While initially costly, they offer long-term savings and strengthen customer trust by aligning with growing environmental concerns.

Angwen Constantine Your valuable comments are correct in one way, but in my opinion, the gap between environmental perception and green buying behavior is an important challenge in green product markets. They identified five marketing activity factors that lead to green marketing failure over a period of time, including:

Green Cycle: Having a reactive attitude by using public relations to deny or discredit or publicly criticize the company's green activities.

Green selling: Having an opportunistic attitude by adding some green claims to existing products with a tendency to sell higher.

Green product: appropriate interest in the fact that greening leads to cost savings. (Short-term profit is a key goal for most companies and marketing managers.)

Deductive marketing: Developing innovative green products for the market without a real understanding of actual customer demand

Acceptable marketing: Using accepted example with the application or waiting for the development of environmental law as an opportunity to promote the company's green certificates without innovation.

In green marketing, environmentally friendly products often take a central position as they align with the growing consumer demand for sustainability. These products serve as key differentiators for businesses, helping them build a responsible brand image and attract eco-conscious customers. They also contribute to regulatory compliance and can lead to cost savings through resource efficiency and waste reduction.

Environmentally friendly products hold a crucial position in green marketing, as they reflect a company's commitment to sustainability and appeal to eco-conscious consumers. By prioritizing these products, businesses can differentiate themselves in a competitive market, enhancing brand loyalty and reputation. Moreover, promoting green products aligns with global trends towards environmental responsibility, encouraging innovation and the development of sustainable practices. Ultimately, effectively integrating eco-friendly products into a company’s offerings can drive both financial success and positive environmental impact.

In green marketing, the position of environmentally friendly products is increasingly significant as consumers and businesses prioritize sustainability. Here are a few key points regarding their role: