Kamila Ghidouche ait-yahia Saeid Nosrati

Here are 2 great papers on videography, hope you find them useful. good luck with your research.

Belk, R. W., & Kozinets, R. V. (2005). Videography in marketing and consumer research. Qualitative Market Research: An International Journal, 8(2), 128-141.

Belk, R. W., Caldwell, M., Devinney, T. M., Eckhardt, G. M., Henry, P., Kozinets, R., & Plakoyiannaki, E. (2018). Envisioning consumers: how videography can contribute to marketing knowledge. Journal of Marketing Management, 34(5-6), 432-458.

I think this method of marketing is well-known and a lot of articles discuss its advantages and disadvantages.

Saeid Nosrati thank you for your reply, I'v read 2 documents about this (one of them from Jean baptiste Cleret, and I Know Kozinet wrote about this approach), do you have any other references to suggest? regards

Kamila Ghidouche ait-yahia Saeid Nosrati

Here are 2 great papers on videography, hope you find them useful. good luck with your research.

Belk, R. W., & Kozinets, R. V. (2005). Videography in marketing and consumer research. Qualitative Market Research: An International Journal, 8(2), 128-141.

Belk, R. W., Caldwell, M., Devinney, T. M., Eckhardt, G. M., Henry, P., Kozinets, R., & Plakoyiannaki, E. (2018). Envisioning consumers: how videography can contribute to marketing knowledge. Journal of Marketing Management, 34(5-6), 432-458.

Dear Kamila Ghidouche ait-yahia

My field of study is organizational behavior and i don't know completely about marketing. however, in my opinion in order to become expertise in one field in think it is better to read various but align articles. i addition to this every article doesn't have value in order to read. therefore, try to read articles with good impact factor, well known journal and classified in Q1 or Q2 ranking.

Dear Dr Birgit Muskat

Thank you for your kindly response.

Birgit Muskat Thank you for your answer and your help, Saeid Nosrati thank you for your advice. good luck for your research too.

Hi kamila,

I've read many papers on visual diaries that include generally videogrpahy, photography and other qualitative techniques such as drawings ...etc.. Unfortunately, I can't remember those about videography as my focus at that time was about drawing and photographs as research techniques, however, here after some of the papers I went through it might help.

Therefore, I should, reminds you that all my readings are about the child, and the child-consumer, but I do believe that the following papers can help in implementing this technique whether studying adult consumers or children consumers.

Good luck with your project. I hope it can help.

1) Basil, M. (2011), “Use of photography and video in observational research”, Qualitative Market Research: An International Journal, Vol. 14 No. 30, pp. 246-57

2) Collier, J. and Collier, M. (1986), Visual Anthropology: Photography as a Research Method, University of New Mexico Press, Albuquerque, NM.

4) Banks, M. (2001), Visual Methods in Social Research, Sage, London (Chapter 5)

5) Lee, N. and Broderick, A. (2007), "The past, present and future of observational research in marketing", Qualitative Market Research, Vol. 10 No. 2, pp. 121-129. https://doi.org/10.1108/13522750710740790

6) Pepukayi Chitakunye, (2012),"Recovering children's voices in consumer research", Qualitative Market Research: An International Journal, Vol. 15 Iss 2 pp. 206 - 224

7) Stern (1998) Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research)

8) Prosser, J (Ed.) (1998), Image-Based Research: A Sourcebook for Qualitative Researchers, Falmer Press, London.

9) Prosser, J. and Schwartz, D. (1998), “Photographs within the sociological research process”, Image-Based Research: A Sourcebook for Qualitative Researchers, pp. 115-30.

Kamila Ghidouche ait-yahia

You are welcome. wish you too.

There is a chapter in Barbara Stern (1998) Representing consumers voices, about Multimedia approaches to qualitative data written by Russel Belk.

Dear Souad Djedi thank you for your answer and thank you for all these references, holidays will be a good opportunity to read more about this. wish you good luck in your research.

You're welcome Professor. I have all these books and many others in the consumer research field (mainly in english) if you need them for a reading, just let me know I'll send you a Google drive link.

Ps. If I come across any papers about videograhy I'll drop you an email.

Good luck to you as welll and enjoy your vacations.

Best

Souad Djedi oooh thank you, I'm interested, it would be great if you could share these books with me (it's even better in english), I would like to try videography approach but i don't dare (among others for practical and technical reasons). Once again thank you for your help.

I will shortly.

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