Health care marketing is a broad topic which could be considered in different point of views.
By considering medical tourism as one of the main concerns in this areas innovation in both product and service development is strongly recommended.
Maybe to focus on a specific area--Does anti-smoking marketing help people quit?, or Does ugly packaging on cigarettes help decrease demand? You can then look at smoking before, and then after the marketing effort was made. Or you could compare some public health efforts to get people to exercise more and eat less, e.g. advice from doctors, public marketing campaigns, commercial marketing (from diet products companies, etc.) and try to work out whether any particular marketing has more effect. Good luck.
Hello
A comparison study between Digital Channels and Traditional Channels of on healthcare marketing ( a case of Medicinal saver).
Healthcare marketing integrates highly segmented and targeted online and offline tactics that are designed to communicate, nurture, and encourage interaction with patients and consumers over the patient’s lifecycle. The success of this strategy can be measured in terms of specific metrics, that are aligned with key performance indicators, and/or the return on marketing investment (ROMI).
There are some interesting sample project topics ideas for your research here: https://www.projecttopics.org/projects/marketing-project-topics-materials
Hope it helps!
You may need to streamline your thesis topic to accommodate specific aspects of healthcare marketing. If faced with the task, I will consider topics like:
1. Service customization and customers' perception of quality in the healthcare service.
2. Brand reputation and marketing success of healthcare service providers
3. Credence properties of healthcare services and consumers' perception of quality.
You may be guided by these suggestions to craft a topic that will be more suitable in your locality, and unique to you.
I think an interesting topic would be the following: How does corporate philantropy and ethical behavior of pharmaceutical companies influence brand image, brand loyalty and brand success of specific products within their portfolios?
Good luck!
Many topics can be suggested such as TQM in healthcare, supply chain, internal marketing activities, and employee empowerment.
I would suggest "special events in the healthcare - unused opportunities" -
if you are interested, I can tell you more :)
The following sources should be helpful in generating/inducing ideas/thinking on your topic, namely:
- Das, M. (2017). Healthcare: An Emerging Area of Research. International Journal of Research in Finance and Marketing, 7, 4, pp. 13-29.
- Haefner, M. (2017). 8 healthcare marketing trends for 2018. Becker's Hospital Review, available from: https://www.beckershospitalreview.com/hospital-management-administration/8-healthcare-marketing-trends-for-2018.html.
- Thomas, R. K. (2005). Marketing Health Services, Chicago, Health Administration Press.
effect of metaphors (like smoking is injurious to health) on consumers in healthcare industry
Service Dominant Logic in the health care system might be a good topic.
non-medical factors that influence patient's satisfaction toward healthcare service, such as physical appearance, brand and hospitality services. And, how do such influences differ from market to market context?
You can look at the topic from different perspective, but I feel quality and customer satisfaction of the services is a very important area to look at
If I would be you would most probably go for some of the following:
1. Health care marketing in digital ages
2. Influence of internet marketing on health care marketing etc.
What is the central concept of health marketing: exchange, redistribution, reciprocity
I will go for: Healthcare (Service) Expertise and Marketing Productivity of Medical Service Providers.
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