I just discovered this new kind of search engine and I do not quite know how useful it is for research work. I am searching for new ways of knowledge representation and am very interested in your opinions and experiences.
I'm not sure about the uptake. Wolfram does have a lot of traction as math resource it seems, but I'm not sure about Wolfram Alpha. It might interest you that currently we're carrying out a worldwide survey to find out what research workflows people are using. That will perhaps give us some information on who uses it, at least in academia.
We will post preliminary results, though the survey runs through Feb 2016. More information is here:
https://101innovations.wordpress.com/
We also shared our database of 475+ research workflow tools here: