What are the recent trends in fisheries marketing in global countries?

@all As of my knowledge cutoff in September 2021, several recent trends have been observed in fisheries marketing in global countries. These trends reflect changing consumer preferences, sustainability concerns, technological advancements, and market dynamics. Here are some of the key trends:

Growing demand for sustainable and traceable seafood: Consumers are increasingly interested in seafood that is sourced sustainably and has a transparent supply chain. There is a rising demand for certifications such as Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) to ensure the sustainability of fisheries and aquaculture products.

Increased focus on e-commerce and direct-to-consumer sales: Online platforms and e-commerce have gained prominence in seafood marketing. Direct-to-consumer sales, including seafood subscription services and online marketplaces, offer convenience and access to a wider range of seafood products.

Emphasis on seafood quality and freshness: Consumers are placing greater importance on seafood quality, including freshness, taste, and nutritional value. Retailers and distributors are investing in improved handling, processing, and distribution techniques to maintain the quality of seafood products.

Rise of value-added and convenience seafood products: Ready-to-cook, pre-packaged, and value-added seafood products, such as marinated fillets, portioned seafood, and ready-to-eat meals, are gaining popularity. These products offer convenience and cater to consumers' busy lifestyles.

Promoting lesser-known and underutilized species: As a means to reduce pressure on overexploited species, there is a growing interest in promoting lesser-known and underutilized fish species. These species often have good nutritional value but are underrepresented in the market. Marketing campaigns and initiatives are being launched to raise awareness and encourage consumption of these species.

Digital marketing and storytelling: Fisheries marketing is increasingly leveraging digital platforms, including social media, to engage consumers and share stories about the fishing communities, sustainable practices, and the journey of seafood from ocean to plate. This approach helps build connections, enhance brand value, and communicate the sustainability efforts of the industry.

Focus on health and wellness: With a greater emphasis on health and wellness, seafood is positioned as a nutritious protein source rich in omega-3 fatty acids and other essential nutrients. Marketing efforts highlight the health benefits of consuming seafood and its role in a balanced diet.

Local and regional sourcing: There is a growing preference for locally sourced seafood, driven by factors such as supporting local economies, reducing carbon footprint, and promoting freshness. Consumers are seeking information on the origin of seafood and showing interest in regional specialties.

It's important to note that the trends in fisheries marketing can vary across different countries and regions based on cultural preferences, market dynamics, and regulatory frameworks. To obtain the most current and comprehensive information on recent trends, it is advisable to refer to industry reports, market research studies, and trade publications focused on fisheries and seafood marketing.

Baqer Al-hadrawi

See the following resource:

Pauly, D., Watson, R., & Alder, J. (2005). Global trends in world fisheries: impacts on marine ecosystems and food security. Philosophical Transactions of the Royal Society B: Biological Sciences, 360(1453), 5-12.‏

Olga Rauhut Kompaniets

Maybe these research will help:

https://doi.org/10.1002/bse.2968

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