I've already read the research work of Molla & Licker, 2001 and DeLone & McLean, 2004, however, their studies provide qualitative analysis. I'm looking for a correlational analysis between strategy implementation and e-commerce success to identify and validate a statistical relationship and provide a mathematical validation of empirical observations.
The parameters and scope of the study are required to be limited with definite boundaries as multiple e-commerce firms (SME and Large Corporations) would be analyzed and possibly pitted within the same category. For example strategy behind the success of Zara vs H&M e-platforms maybe analyzed and pitted against each other.
I think you must investigate the effect of strategic implementation (IV) for the success of e-commerce (DV). You should select some criteria/ scales for measuring IV and DV, then after collecting the data form your sample, you can regression analysis or SEM.
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