In times of CRISES as TURNING/ INFLECTION points, never has COPYWRITING been CENTRAL to a LOTS AT STAKE ELECTION. The Sasha & Sachi ad: LABOUR IS NOT WORKING with SNAKING QUEUE for UNEMPLOYMENT BENEFITS/ DOLE/ ETC REBRANDING remains just as PERTINENT today.

Now the TV ad on: KAMELA IS FOR THEY/ THE will definitely join that elusive pantheon of ICONIC ADVERTISING that distills the ZEITGEIST of its TIMES.

So now, as it was the times of THATCHER/ RAGEANOMICS (the original MAGA), the DEMOCRATS now banished to the wilderness are having to