What are new concepts in marketing?
Ex: (Marketing myopia)
VR and AR marketing are phenomena new and (still) making baby steps.
The maturing of influencer marketing that includes long-term based partnershiips with Internet celebrities.
Conversational marketing powered by the AI.
The marketing nowadays evolves around ITC technologies (as is concentrated to engage the new Z Generation of costumers).
It's all about artificial intelligence (using AI in customer segmentation, Service automation,...)
All marketing activities involving retail need AI support.
Hiiiii everyone! I have an enquiry on statistical analysis. I was looking for many forum and it's still cannot solve my problem. I want to compare means of two groups of data but only with two...
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I would like to create a small guide containing the meanings of the names .. Thanks to everyone who cooperates with me in achieving it.
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Dear Profs, Associate Profs, and Assistant Profs, I graduated with a Ph.D. in Marketing from Graduate School of Business, Universiti Kebangsaan Malaysia (GSB-UKM) in 2019. GSB-UKM is an...
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