Hi, I am looking for important and contemporary theories related to
Customer Analysis, Competitors Analysis and FTO. I am just looking for contents of these three areas. You can suggest your work. I am very new in this topic so requiring very basic ideas to complex ideas. Regards
I think you can use Customer Based Brand Equity for customers and competitors analysis.
Article Customer-based brand equity and firms' performance in the te...
Theory of planned behavior is used very often in consumer behavior research.
Muhammad Farooq thank you. I am now reading the paper you mentioned.
Leonidas A. Papakonstantinidis
thank you. Though your last part of the comment were not important to me. It seems you spamming this but your first part of the comment is very important. Regards
Mirna Leko-Šimić Thank you. It would be more helpful if you give me any paper name or link. Regards
With respect to customers, indicators should be calculated:
NPS (Net Promoter Score)
CSI (customer satisfaction index)
ACSI (US customer satisfaction index)
CE (customer engagement)
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