As far as I know: digital marketing, return on investment (ROI) of marketing, artificial intelligence, conversational marketing, social network video marketing, search engine optimization (SEO), sustainability and marketing research, the impact of advertising on children, market segmentation, and neuromarketing.
It depends on the market first of all (B2B, B2C, P2P, O2O etc). Sustainable och digital transformations are in trend, as well as AI marketing, Metaverse marketing, ethics in marketing, overconsumption etc.
Félix Oscar Socorro Márquez Thank you so much sir, for valuable information. I would be happy if I had the opportunity for scientific cooperation soon with you
Olga Rauhut Kompaniets In fact, I plan to do research in the field of marketing AI. I will be happy if we can do the research together. In fact, I need foreign researchers to publish in international journals.
I propose the following topic for your thesis in the field of marketing:
Improvement of market research, changing trends of consumer preferences and needs carried out within the framework of sentiment analysis of Internet users with the use of Big Data Analytics and other selected technologies of Industry 4.0. The results of this type of research and analysis will allow better adjustment of product and service offerings to consumer demand, facilitate the acquisition of new markets for manufactured product or service offerings, and will allow the improvement of planned, subsequent advertising campaigns, promotional actions, marketing strategies and marketing communications with potential consumers.
I have covered these issues in my articles on the subject. I invite you to join me in scientific cooperation.
The most popular and fast-growing trend in marketing is short-video content. This is a growing market on platforms such as Tick-Tok and Youtube shorts. This form is specifically popular with the Generation Z population.