This year, the U.S. retail market faces significant challenges, particularly in the brick-and-mortar apparel sector. Sales data indicates a continuous downward trend, especially since August. Factors such as inflation and rising costs may have led consumers to cut back on discretionary spending, including apparel purchases. Moreover, economic uncertainty has made shoppers more cautious, further intensifying the pressure on sales. This environment calls for retailers to adopt proactive strategies to adapt to the evolving market dynamics