What are the key performance evaluation metrics for CRM at charities?

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Brian Lee

You may want to focus on a specific category of charities as the desired performance critieria for a CRM system could differ greatly between, for example, church, athletic, and animal conservation organizations. Many of the CRM systems are combined into donor and full organization accounting packages, so there may be some interaction of the accounting and CRM performance.

Kout Salah Eddine

Customer Lifetime Value is one of the most CRM KPIs.