What influences the customers in choosing their bank? Could you please share your valuable ideas and papers on this issue?
1- الدوافع الشخصية: تتعلق بالظروف الذاتية للعميل، كقرب الفرع من مقر إقامته، وعلاقته الشخصية مع موظفي البنك، واستلام راتبه من نفس البنك،
2- سمعة المصرف: وتتضمن السمعة الجيدة للمصرف، وثقة العملاء به من عوامل نجاحه واستمراره
3- المركز المالي للمصرف: نتائج أعمال المصرف ومدى وفائه بمتطلبات السيولة
4- جودة الخدمات المصرفية: وتتضمن سرعة تقديم الخدمة، وبساطة الإجراءات والدقة في المعاملات بالإضافة إلى تنوع الخدمات المصرفية
There are many factors that may trigger a customer's preference for a particular bank. Chiefly among the factors includes:
(1) Interest rate (return expected from investment)
(2) Borrowing rate (cost of borrowing from the bank)
(3)Convenience in the use of financial product which is driven by digital finance
(5) Safety and control measures to protect depositors assets
(6) Nearness of bank to customers residence
(7) Customer service relations
(8) Compliance with liquidity ratios and other CBN regulations
(9)Quality of products and service
These are the ones that comes to my mind now.
Thanks and best regards.
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