1. It is important to act consistently according to the expectations of the members of the society and of ethical norms. 2.It is important to admit and to respect the new moral or ethical norms adopted by the society. 3.It is important to prevent that ethical norms be compromised to achieve the corporate goals. 4.It is important that a good corporate behaviour be defined as that behaviour which does what it is moral or ethical. 5.It is important to admit that corporate integrity and ethical behaviour are even beyond laws.
Companies owe the ethical responsibility to be fair and just and act with utmost good faith in their dealings with both competitors and business partners.
The responsibility arises out of the basic need to have a just and fair community of both individual and organizations.