Companies are increasingly checking online representation and social network activities of candidates for suitability. This also applies to academic institutions, I would assume. What are the pitfalls to avoid and good practices to follow from the candidates' point of view regarding social network activities (such as here on RG)?

Coaching from HRM practitioners is highly encouraged, which might be well appreciated by younger colleagues.

Disclosure: I am not involved in hiring academics, and I do not seek new employment.

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